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Release Date: July 31, 2003

RURAL KIDS NEED MESSAGE
THAT SMOKING ISN’T SO POPULAR

By Aaron Levin, Staff Writer
Health Behavior News Service


Rural teenagers smoke more than their city cousins, but a new survey of Iowa seventh-graders suggests that keeping small-town and farm kids from first lighting up may hinge on teaching parents to send anti-smoking messages to their kids.

“Smoking prevention programs for rural adolescents would teach kids that smoking is not the norm, how to refuse tobacco and other drugs, improve parents’ skills and enhance decision-making skills and independent thinking,” according to lead author Jennifer A. Epstein, Ph.D., of Cornell University’s Weill Medical College in New York.

Epstein’s study results appear in the July issue of Nicotine & Tobacco Research.

National surveys had shown that rural kids in eighth, 10th and 12th grades smoked more cigarettes each day than students in big cities. In fact, 7.2 percent of non-urban eighth-graders smoke, compared to 4.1 percent of urban kids.

Since most smoking research has focused on city or suburban teenagers, Epstein and her colleagues chose to concentrate on rural youth. They surveyed 1,673 seventh-graders in 22 northeastern Iowa counties, in school districts with enrollments under 1,200 students that had only one middle school.

They found that both current and future smoking were more likely if a student believed most adults and peers smoked, Epstein says. Such an environment creates the impression that smoking is attractive or harmless, and that “everyone does it.”

“One way to correct adolescents’ overestimation of the prevalence of smoking is to provide them with accurate information about smoking rates, especially when smoking is considered acceptable,” Epstein says. Also, those with an affinity for taking risks were more likely to smoke in the future, a finding that was especially true for girls.

Also for girls who received better parental monitoring —like knowing the child’s whereabouts — were less likely to produce smokers, meaning that anti-smoking programs involving parents may be helpful, Epstein says.

Although most parents might swear their teenagers never listen to them, research has shown that smoking can be deterred when parents point out the health risks of tobacco, state their opposition to smoking, and articulate their support for their children’s choice not to smoke, she says.

In summary, says Epstein, her research indicates how rural families, health professionals, and schools might start reducing the smoking rates among rural teenagers.

“Anti-smoking interventions directed at rural youth could provide accurate information about smoking rates, train adolescents in refusal and generic skills, and include a parenting skills training component,” she says.

This research was supported by a grant from the National Institute on Drug Abuse.

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Health Behavior News Service: (202) 387-2829 or www.hbns.org.
Interviews: Contact Jennifer A. Epstein, Ph.D.(212) 746-1270
E-mail: jepstein@med.cornell.edu.
Nicotine & Tobacco Research: Contact Gary E. Swan, Ph.D., at (650) 859-5322.

Center for the Advancement of Health
Contact: Ira R. Allen
Director of Public Affairs
202.387.2829
press@cfah.org